About
Coadjute
Creating a better property market for everyone.
Meet the people powering positive change in the property market.
At Coadjute, we want the property market to work better and believe that estate agents are the key.
We empower estate agents with powerful new digital capabilities, enabling them to spend less time on admin and more on selling homes. In the process, we help them to provide their sellers and buyers with a better experience, strengthen compliance, and grow their business.
Backed by industry leaders Lloyds Banking Group, Nationwide, NatWest and Rightmove, Coadjute is built on one of the most advanced platforms ever developed in the property market, enabling us to connect the multiple parties involved in a truly revolutionary way.
Unique expertise. One shared goal.
Sanj Bulsara
Chief Product Officer
Sanj has more than 20 years of experience in the technology sector and has built several enterprise blockchain applications including the ground-breaking ‘Digital Street’ concept for HM Land Registry.
In his role as chief product officer at Coadjute, he is responsible for developing a seamless property transaction experience for everyone involved – from buyers and sellers to estate agents, brokers and conveyancers.
Dan Salmons
Chief Executive Officer
In over 25 years in the financial services industry, Dan has led innovation and growth at a series of privately owned and listed businesses in the UK and internationally, including NatWest and Barclaycard.
As CEO of Coadjute, he is driving the roll-out of the leading provider of property transaction services, with the aim of enabling quicker, simpler and more secure property transactions.
Dominique Summers
Chief Marketing Officer
Dominique has built a career successfully driving the strategy, vision, and marketing of B2B technology solutions for start-up, growth-stage and established companies.
As the chief marketing officer, Dominique is responsible for creating and accelerating the company’s marketing strategy and brand recognition. She is focused on driving the company vision of improving homebuying and selling for consumers and professionals in the property market by building marketing programs and thought leadership.
David Bradford
Chief Financial Officer
A Chartered Accountant who started his career at Deloitte in London. David has since been a key member of the finance team in two scaling-up FinTech companies.
As chief financial officer, David is responsible for providing strategic financial leadership, expert advice and guidance on all financial matters across Coadjute’s services, as well as extensive input into the strategic decisions regarding corporate finance and investor relations.
John Reynolds
Chief Operating Officer
John is a business and technology leader with more than 25 years of experience in digital transformation. Alongside private sector roles and consultancies, he has also led on digital transformation for the Ministry of Justice and Defra.
He is also a published author, sharing his insights and expertise on digital transformation and data standards in the property market.
Adam Laws
Chief Commercial Officer
Adam became Coadjute’s chief commercial officer in December 2024, after previously serving as sales director. With two decades of experience in sales and operations, he has led growth in real estate, legal, insurance, and PropTech start-ups.
Specialising in DaaS and SaaS, he now drives Coadjute’s commercial strategy, customer acquisition, and retention.
Our history
2018
When HM Land Registry invited people to create a prototype for how the future of the property market could look, no one could have expected the winning idea to become a reality.
2021
After 18 months of technical development the Coadjute network went live in July, when a 3-bed in Kent became the first property on the network.
2024
With the potential for our revolutionary platform clear, Lloyds Banking Group, Nationwide, NatWest and Rightmove came together to back our next stage of growth.
Read the full story below
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2018
Coadjute is founded
When HM Land Registry invited bids to create a prototype for how the future of the property market could look, no one could have expected the winning idea to become a reality. But that’s exactly what happened: the “Digital Street” project was a huge success, and the people behind it founded Coadjute.
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2019
Built and tested pilot
The prototype was turned into a pilot, and 15 NatWest mortgage customers became the first people to explore what it would be like moving home if buyer, seller, estate agent, conveyancer, broker and bank were all on the same app. They loved it.
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2020
The platform begins to come to life
Work started to build the live platform, backed with £3m of international venture funding. In parallel, the team started working with CRMs, CMSs, estate agents and conveyancers. To get the word out, Coadjute took over from Zoopla as the headline sponsors of the ESTAS Forum and Awards.
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2021
The network goes live
After 18 months of technical development the Coadjute network went live in July, and a 3-bed in Kent became the first property on the network. We decided to open source the data standards we’d developed for the industry, helping to start the move to open standards. To support growth, we landed a further £6m of venture funding.
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2022
Coadjute continues to grow
With numerous CRMs and CMSs connecting to the platform and a rapidly growing team, Coadjute was ranked as one of the most innovative companies in property and featured in The Financial Times. We sponsored a new “Working Together Better” award at The ESTAS, promoting collaboration between estate agents and conveyancers, and moved into new offices in the City of London.
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2023
Strategic projects and further fundraising
The Bank of England invited us to develop a prototype to demonstrate how funds and titles could be moved in future. It received international acclaim, and demonstrated the breadth of our capabilities. With increasing interest in the Coadjute platform, we released new features including digital identity sharing, and a more intuitive front end for users. Investors provided a further £4m to assist our progress.
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2024
£10 million strategic investment in Coadjute
With the market-changing potential for our platform clear, Lloyds Banking Group, Nationwide, NatWest and Rightmove came together to back the next stage of our growth in a £10m round. We launched the first Law Society licensed Digital TA6, and the largest franchise group of estate agents in the UK, The Property Franchise Group, announced they were rolling out Coadjute. Work started on the latest generation of the platform, and the new look brand you see today.
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